A social media post for April 1st, 2023. The goal was to create something believable enough for Samsung to release and crazy enough to wonder if it’s real. The 17 second video was posted to Instagram, Twitter and TikTok with a special link in the bio.

”Work and play your way with three bold flavors. Get the boost you need to power your day with the all-new #GalaxyS23 Series Epic Energy drinks. Pre-order now at: http://smsng.us/EnergyDrink”

Creative Director: Ken Lowery | Associate Creative Director: Morgan Thomas | 3D Artist: Lincoln Durham