AAF Dallas - Gold - 2024 Campaign - Galaxy Minis

Sometimes big things really do come in small packages. We had to link our devices to the lifestyles of our audience in a scroll stopping way. Our approach was humble. Bring the devices down to earth and subtly showcase their unique form factor in a series of memorable, handmade scenes that kept people talking. Even the simplest scenes took a lot of hard work to get right.

Creative Director: Ken Lowery | Associate Creative Director: Morgan Thomas, Cortney Pace | Senior Art Director: Christina Rodriguez | Art Director: Sarah Langston | Copywriter: Chandler Dear, Danielle Dawson