Hi, I’m Christina Rodriguez — a Texas-born, award-winning Senior Art Director with over 7 years of experience bringing bold ideas to life for brands like Samsung, Dr Pepper, and the State Fair of Texas. I blend sharp visual storytelling with strategic thinking, managing complex projects without ever losing the creative spark. Whether I’m leading a social campaign or concepting a brand activation, I believe good design doesn’t just look great — it makes people feel something. Oh also, I was honored as one of Ad2Dallas’ 32 Under 32 in 2025. Let’s make something cool.

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Experience

Senior Art Director | Cheil // 2020 – Present 

✦ Senior designer on social media team for a variety of Samsung tech and services in a fast-paced environment.

✦ Strong creative leader with the ability to guide the work of the team, while also executing on projects that require a higher level of strategic thinking.

✦ Creative development and execution of everything from large-scale, multi-channel campaigns to smaller, one-time projects.

✦ Develop and administer a repeatable, efficient quality control process to provide oversight of the brand related work, ensuring all content is aligned with brand guidelines

✦ Video editing with Adobe Premier Pro.

✦ Sketch and Figma Experience.

✦ Delivers ideas that are strategically sound and directly hit the insight.

✦ Dives deep into the details of the what and the why for every social media approach.

✦ Concepts around storyboarding, motion graphics, and video content.

✦ Works across a wide range of project types (360 campaigns, digital OOH, experiential, new business opportunities, directing video and photo shoots, etc.)

✦ Strong creative vision and storytelling ability.

✦ Experience taking work, such as content for marketing campaigns and product launches from concept, through design, to final execution on time, and on budget, to produce results.

✦ Comfortable working with a variety of business partners.


Graphic Designer | HCK2 // 2017 – 2020 

✦ Worked on multiple clients for a variety of projects ranging from brand identity to production.

✦ Creative problem solver who excels at messaging for impact.

✦ Experience with content creation for cross channel platforms.

✦ Creative leadership skills to inspire and guide our team of three creatives to reach their full potential.

✦ Worked closely with a team of copywriters and designers in a highly collaborative team environment to create visual assets, including decks, graphics, email templates and more.

✦ Possess a deep understanding of agency and partner creative processes to enable effective planning, scheduling, and management of work to enable clear prioritization and deadlines are met.

✦ Extensive experience in print production, campaign launches and UX/UI design experience, working in both Axure and InVision - creating wireframes, sitemaps and prototyping websites.

Art Director We Are Alexander Internship // June – Aug. 2017

✦ Designed Dr Pepper bottle labels and Point of Sale elements for various brands in DPSG: Dr Pepper Snapple Group.

Awards

✦ Ad2Dallas - 2025 - 32 Under 32 - Honoree

✦ Shorty Award Nominee - 2025 - Event and Experiential - Samsung Galaxy Creator Collective

✦ AAF Dallas - Gold - 2024 Campaign - Galaxy Minis

✦ Super Alumni Award - 2022 - University of North Texas

Education

BA in Advertising, Minor in Marketing - University of North Texas 2017

✦ SWOOP President & UNT Ad Club President

✦ Lead Art Director/graphic designer for Gravitas - Collegiate National Advertising Competition

✦ Mentor: Bill Ford

Christina is a 360 SAD, and, in my personal opinion, way overdue for a shift to leadership. - Creative Director Ken Lowery.

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Christina is a versatile and invaluable asset to our team, embodying the qualities of a true leader and innovator. - Senior Designer/Illustrator, Kelsea Z.

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Not only is she an incredibly talented, hard worker, she is a go-getter. - Creative Director, Alex B.

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Christina is a firecracker. Not only can she present to clients with ease and grace, she is on the path to being an excellent creative leader. - Associate Creative Director, Morgan T.

Christina is a 360 SAD, and, in my personal opinion, way overdue for a shift to leadership. - Creative Director Ken Lowery. ✦ 〰️ Christina is a versatile and invaluable asset to our team, embodying the qualities of a true leader and innovator. - Senior Designer/Illustrator, Kelsea Z. ✦ 〰️ Not only is she an incredibly talented, hard worker, she is a go-getter. - Creative Director, Alex B. ✦ 〰️ Christina is a firecracker. Not only can she present to clients with ease and grace, she is on the path to being an excellent creative leader. - Associate Creative Director, Morgan T.

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