Galaxy S23 Ultra: Color Themed Shoot

A series for social media postings that focused on the color of the device and a hobby/lifestyle that the device color might convey. The complete color themed series was a fun way to personify the devices and garnered positive audience engagement. The Green device lent itself to an outdoorsy look and feel while Cream created an air of sophistication and creativity. Lavender alluded to the ever-so-popular RGB gaming scene. Lavender was the only image that was digitally rendered.

Instagram Social Post Results:

Engagement rate increase by 7.2%
Compared to benchmark email: 56% increase

Creative Director: Ken Lowery | Associate Creative Director: Morgan Thomas | 3D Artist: Lincoln Durham | Photographer: Stephen Schmitt | Photoshoot Art Director: Cortney Pace

Sketch to Shoot

I never shy away from a project that requires a hands-on approach. I used ProCreate to sketch the idea, worked closely with the production team to purchase props, and art directed the photoshoot while working with the photographer .